i am afraid of like everything. i’m afraid of… fear.
On a scale of one to america, how free are you this weekend.
Submitted by TONS OF PEOPLE.
CAP I AM FREER THAN YOU WILL EVER KNOW
Maybelline “Confidence” ads. SO happy with how the colors in these turned out in printing and matting. To clarify, these are not real Maybelline ads, they were created for an advertising class.
EDIT: This is important. This means a lot to me. I legitimately believe a huge mistake was made today.
These ads were a part of my portfolio into the advanced advertising program at my school. About half of the people who apply get in. I got into the first two creative classes, intro and intermediate, and I was confident I would get into advanced… especially after I posted these on tumblr and in a matter of a few hours got THOUSANDS of notes with people saying that they loved them, most people even believing they were real advertisements and not something a 21 year old student made for class.
The only reservation I had was that my portfolio was being judged by two older men. Two men who have never worn makeup in their lives. Two men who would probably not even begin to understand what this campaign means. Two men who have never been under societal pressures to wear makeup, but then being told they’re insecure for doing so.
Those reservations might have been founded, as evidenced by the fact that I did not get in. I was rejected. I got over 5,500 notes on these ads in 24 hours, yet I was rejected for not being good enough. I can’t finish the program, and I have to figure out where to go from here.
Now to the good stuff: Tumblr is amazing. Everyone who has reblogged this, whether your comments were negative or positive, is amazing. I find it truly astounding that these have gotten so much attention. These, which are advertisements selling you something, something people inherently dislike. I am humbled, shocked, and grateful. This is the first time since I’ve been in advertising that I felt like I was doing something right… that maybe, just maybe, I could make it in this industry and make a positive change.
Those dreams were squashed today. I cried, and I complained. I’m angry — but not at myself like I thought I would be. I feel they made a mistake. I refuse to believe that I’m in the bottom 50% of the people who applied. I deserve to be in that program, and I know it. Thousands of people can’t be wrong that this is a good idea. An idea that MEANS something, and idea that resonates with many people. 2 older, conventional men can absolutely be wrong when it comes to judging what makes a good makeup ad.
Here’s where you come in. Let’s make them regret their decision. Reblog this, like it, comment on it, whatever. Let’s get this attention… so much attention that they can’t ignore it. While the decisions are most likely final, I want to make them think twice. I want them to look back, and believe that they fucked up. If it doesn’t even benefit me personally, I want them to think about how fair a panel of 2 male judges is when it comes to evaluating work done by women, for an audience that consists of predominantly people who identify as women.
So let’s do this. They fucked up; I deserved to be accepted. I know it, and I have a feeling you guys know it too.
Loki is taught from a very young age that being a Jotun was the equivalent of being a monster. He is socialized to believe that they are a thing of nightmares, a thing to be hated and feared. So when he realizes what he is, when he realizes that he is that outcast, this abominable figure, that he is a part of the hated race of Jotuns, he breaks. In the first gif in the set, Thor, (barely twelve years old, max?), is already proclaiming his hate for the Jotun race and vowing to ‘hunt them down and slay them all,’ Aside from how honestly sad that is to hear from someone as young as Thor, it also must be really painful for Loki, not in that moment, but much later, when Odin reveals who he truly is.
Second row: Loki’s spent a lot of time being told that his craft is silly, spent a lot of time in brother’s shadow, spent a lot of time being told to shut the fuck up. The one thing that he’s good at—being a wordsmith, of sorts, is something that he never gets to utilize, because he is constantly being mocked or shut down. It’s heartbreaking. Another thing about Loki, I genuinely believe he loves his brother. Loki doesn’t think Thor is fit for the crown, yet when Thor complains that this was ‘supposed to be his day of triumph’ Loki says, ‘It will come’ and I believe that Loki believes that. I believe that as Loki later states, that he never wanted the throne, he legitimately only wanted to be Thor’s equal. But, Loki, in doing this, in setting up this little charade, has managed to get his brother, the only person who really knew Loki, and still loved him, banished from Asgard. Yes, Loki wanted Thor’s coronation delayed, but I doubt he ever meant for it to get as bad as it did. There’s a point right before Odin’s sentenced Thor when Loki tries to intercede, and Odin shuts him up. I am convinced beyond a doubt that had he let Loki finish his sentence, he would have confessed. But that doesn’t happen, so what does? Thor gets banished, and for once, Loki isn’t second best, no one’s telling Loki to shut up and sit down (because he’ll never be as good as Thor, anyways). It’s a nice change. Is it awful on Loki’s behalf? Fuck yes it is. Is it understandable? To a degree. After that everything gets fucked up. Loki’s revealed to be Laufey’s son—something that he says with what I saw as an incredibly large amount of shame and sadness—and Odin falls into the Odin-Sleep, Loki is told that he is to be the ruler of Asgard until his father awake, Thor has been banished, you are the sole heir, etc. He looks confused, and a little hesitant, but he accepts. The thing here is that Loki went from having almost no authority to having literally, all possible authority. It’s like giving someone who can’t ride a bicycle without training wheels a Ferrari. It’s stupid, and he lets it get to his head.
Third row: Loki has literally lost it. He’s vowing to annihilate the Jotuns, in some weird show of power for his father’s sake, as if to tell him that he can be a warrior, he can be Thor. Loki hates his race, and I think it’s fair to say that he hates himself at this point. He’s fucking crying as he goads Thor into a fight. Loki is riddled with self-esteem issues, loneliness, and that emptiness that comes with feeling out of place and underappreciated all of your life. Loki is tragic, not because he falls into a starry abyss and is assumed to have been swallowed up in darkness just as he loses everything he’s ever had—but because even in “death”, he fails to realize that he is wrong. The Jotuns aren’t monsters because they have blue skin and red eyes, the Jotuns are monsters because of what they chose to do. Loki wanted so badly to dissociate from something that is intrinsic to his nature, that he nearly loses himself in the process.
Loki is the single most sympathetic villain I have ever come across. He is a product of how he was raised, how he was treated, how he was socialized, and a victim of who he is from birth, a Jotun. He never stood a chance.
“Monsters are real…they live inside us, and sometimes, they win.” –Stephen King
my heart just broke
So this post has managed to sum up all of my Loki feels in an articulate manner that I could never have done.
I’m literally crying
I just want everyone to know that when I say I’m really crying I AM ACTUALLY FUCKING CRYING LIKE THERE ARE TEARS ON MY FACE
